Jumping the Gap

Behold the Gap's new logo, with the original on the left.  What do you think? To me, it looks like a chemical company or one of those mysterious conglomerates that advertise on 60 Minutes and never say what they actually do.  It certainly doesn't say young and cool.  I guess they decided to make it official and leap to the middle-aged side of the generation gap.  I know business hasn't been good for a while, but they might want to try making clothes that kids actually want to buy instead of messing with a highly-recognizable logo.  They also might want to re-hire the Peggy Olson who created this ad: