Wednesday, June 16, 2010

Adventures in Target Marketing

Imagine my surprise yesterday to receive an invitation to discover "The Manhattan Second Home Designed for Your Lifestyle."  Wow!  A personal invitation just for me?  It featured a large picture of Alice Tully Hall (as if that's were I would be living) and another picture of a cute gay couple embracing with excitement over their thrilling Manhattan Life.  You can see them in the poor-quality Blackberry picture below.  Plus, there's a website just for me!  It's http://www.myfullname.mynyclub.com/ (the real one had my actual full name, but this link works).  My own club in Manhattan!  I must be really important and discerning and thank you Phillips Club at Lincoln Square for recognizing that. 

In other words, the marketing gods know all about me.  They know all about you.  They know all about all of us.  They know I travel to New York and love it.  They know I'm gay.  They know I'm a sucker for a little upscale pretension.  What they don't know is there's no way in hell that I could afford a second home in Manhattan even if it's only a cheesy timeshare. 

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